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For product and marketing teams

Keep your customers coming back.

Suqi is the complete package for keeping members interested and bringing them back: your own branded app, the platform behind it, AI helpers that do the groundwork, and a Whitecloak team that sets it up and keeps the platform running.

suki is Filipino for a regular customer. Suqi helps you turn more customers into regulars.

One week with Suqi · tap each step

Insights helperExample · sample figures

Fewer people are coming in on weekdays

Members who usually visit on weekends have skipped weekday lunch for three weeks. The AI helper spots it and tells your team.

Show the numbers
DayA usual weekThis week
Mon10086
Tue10488
Wed10285
Thu10691
Fri121118

Sound familiar?

Getting people to join is the easy part. Getting them to come back is the job.

  • People join, then drift away

    They sign up for a welcome reward, visit once or twice, and slowly stop coming.

  • Promos work for a week, then fade

    Each campaign takes weeks to build, goes to everyone and is forgotten soon after.

  • Nobody can say what worked

    Redemptions go up, but would those people have come anyway? It is hard to tell.

The full package

Not just a points system. Everything you need, in one package.

Many loyalty systems give you the points and the rules, then leave the rest to you: the app, the campaigns, the AI and the set-up. Suqi comes complete, with one team behind all of it.

  • Your own branded app

    Designed and built for you, or Suqi added to the app you already have. Ask Suqi included.

  • The whole platform

    Rewards and member levels, campaigns and messages, games and tests, and results you can trust.

  • AI helpers

    Helpers that notice, suggest and cost offers for your team, and a visit planner for your members.

  • Set up and connected

    Connected to the tills, payments, receipts and messaging you already use.

  • Moved over safely

    Your members and their points moved from your current programme, with every balance checked.

  • Run together

    Whitecloak runs the platform for you; your team runs the programme day to day.

A points system on its own

  • Points, rules and a member list.
  • You find someone to build the app.
  • You buy separate tools for campaigns and messages.
  • Your team sets it up, connects it and keeps it running.

The Suqi package

  • Points, rewards and member levels.
  • Your branded app, built for you.
  • Campaigns, messages, games, tests and AI helpers.
  • Set up, connected, moved over and run by one team.

What you can do with Suqi

Five things every loyalty programme needs to get right

They follow a member’s journey, from the day they join to the day they might drift away. Suqi helps with each one.

  1. 1Welcome new membersDo new members come back after their first visit?Coming soon
  2. 2Keep them interestedIs there always a reason to visit again?Coming soon
  3. 3Make rewards worth itAre points easy to use and worth collecting?Coming soon
  4. 4Bring back people who driftedDo members who stop visiting come back?See how
  5. 5See what workedWhich offers really brought people back?Coming soon

Made for your team

One platform, two teams, the same goal

You own the app experience. Suqi gives you more reasons for members to open it, and a safe way to try new ones.

  • Make the app worth opening

    Ask Suqi plans a member’s next visit, finds offers they will like and lets them use points in one tap.

  • Try new ideas safely

    Add games and surprises from ready-made templates, test them in a few places first, then roll out what works.

  • Know what keeps people coming back

    Seven simple measures, from finding you to coming back, with a fair comparison on every change.

See how Suqi helps product teams

Ideas to try this quarter

Ready-made ideas that bring people back

Each idea says who it is for, when it starts, what members get and how you will know it worked.

AI helpers

The AI does the groundwork. Your team makes the calls.

Suqi’s AI helpers notice what is slipping, suggest what to do and work out what it will cost. Anything over the limits you set waits for a person to say yes.

  • You set what each AI helper may do and how much it may spend.
  • Approve, change or say no from one place.
  • Everything a person or helper does is recorded.
Drafted by Win-back helperCampaignToday, 8:40 AM

Members away for 35 days: double points to come back

Double points on their next visit within 14 days, sent in the app, then by text if they have not opened it.

Who gets it
9,400 members
Away for 35 to 60 days
Estimated cost
₱31,500
When
Starts Monday, 14 days

It costs more than this helper may spend alone, so it waits for you.

Example with sample figures. Try Approve, Edit or Reject.

See what really worked

Every offer comes with a fair comparison, by default

When you send an offer, Suqi keeps a small group of similar members who don’t get it. The difference between the two groups is what your offer really added: extra visits, extra spend and pesos back for every peso spent.

No more guessing whether people would have come anyway.

Weekend parking treat · visits per member

Sample figures
Show the numbers
WeekDid not get itGot the treat
Week 11.211.25
Week 21.221.29
Week 31.21.27
Week 41.231.3
Members who got it visited 5% more

What makes Suqi different

Most loyalty programmes keep score. Suqi helps you win the next visit.

  • It acts, not just records

    AI helpers notice what is slipping and suggest what to do about it.

    Usually: a dashboard someone has to remember to check.

  • It comes complete

    Your app, the platform, the AI helpers and the team to run it, in one package.

    Usually: a points system, then separate app builders, tools and agencies.

  • It proves what worked

    Every offer comes with a fair comparison, so the results are real.

    Usually: counting redemptions and hoping.

  • It lets you test first

    Try games and offers in a few places before rolling them out.

    Usually: launching everywhere and guessing.

Everyone else is covered too

Easy to say yes to

  • Finance

    Every point is recorded in one place, with the cost of unused points shown whenever they ask.

  • IT and security

    Works with the systems you already use, keeps a record of every change and keeps your data separate.

  • Partners and tenants

    Weekly results for each partner, and offers they can help fund.

Already have a loyalty programme?

We move your members and their points to Suqi, and check every balance before you go live.

  • Malls
  • Fuel stations
  • Retail chains
  • Business groups

Let’s find your customers’ next visit

Start with a conversation, try it in one place, then grow from there.

Talk to us
  1. 1A conversationWe learn about your members, your goals and what you run today.
  2. 2Try it in one placeOne mall, a group of stations or a few stores, with goals agreed with you.
  3. 3Grow from thereSee the results, then roll it out everywhere.